A recent study found that only 10% of US B2C marketing executives have no plans to use ChatGPT in their marketing efforts. The rest of the executives have already used or are currently exploring ways to use ChatGPT. This is likely due to the practical marketing implications of generative AI, which can help marketers produce content more quickly and efficiently.
Generative AI is also likely to change the way marketing teams work together, as human marketers will increasingly collaborate with AI-powered tools. This will require CMOs to be open to new ways of thinking about marketing and to embrace the power of generative AI.