After its launch, page views on Microsoft’s new AI-powered Bing have climbed by 16%, indicating improved user engagement. This might be a hint that Bing is beginning to challenge Google’s hegemony over the search engine industry.

Bing has been receiving a lot of attention from Microsoft, which has included collaborating with well-known websites and apps to become the default search engine. The corporation has also made significant investments in AI research, which has led to the creation of new Bing features including the ChatGPT-powered “new Bing” experience.

It’s still too soon to predict if Bing will succeed in unseating Google as the leading search engine. The current rise in user interaction, though, is encouraging for Microsoft and implies that the business is headed in the right direction.