The largest advertising firm in the world, WPP, has teamed together with Nvidia to create adverts using generative AI. The creation of advertising content is anticipated to undergo a transformation thanks to this new technology, which will make it more effective, personalized, and immersive. Additionally, it is predicted to have the ability to alter employment patterns in the advertising sector.
Facts 🤝 The largest advertising company in the world, WPP, has partnered with chipmaker Nvidia to create advertisements using generative artificial intelligence (AI).
During a demonstration at Computex Taipei, Nvidia CEO Jensen Huang unveiled WPP’s new content engine. By combining generative AI with material from sources like Adobe and Getty Images, the platform will enable WPP’s creative teams to develop advertising campaigns at scale and more effectively.
The content engine powered by AI enables more specialized and engaging advertising content. Without the need for costly on-site production, the same car may be featured in multiple locations around the globe in a commercial, for instance. Additionally, this technology enables quick adaption of marketing campaigns for diverse nations, localities, or digital platforms, like Facebook or TikTok, and their unique users.
👩💼 Due of AI’s capacity to synthesize information and produce visual content, there are worries in the media and advertising sectors about potential job risks. While AI may eliminate many jobs, WPP CEO Mark Read noted that it is more difficult to predict the new positions it may establish, particularly in the creative sectors of the company.