The new Bing and Edge have been introduced with the vision of creating a web copilot, integrating search, chat, answers, and creation capabilities into a single experience. With over 100 million daily active users and a significant number of new users, Bing is creating opportunities for publishers.
The new search experience has raised questions about its impact on publishers. To address these concerns, Bing’s goals include driving more traffic to publishers, increasing revenue, and fostering a healthy ecosystem through collaboration. Early data shows encouraging results in terms of increased usage and traffic driven to publishers from Bing/Edge.
To further support publishers, Bing is exploring additional capabilities, including working with more than 7,500 Microsoft Start partner brands. This collaboration aims to distribute content in a way that generates meaningful traffic and revenue for partners, with the shared goal of evolving the model together.