Ibm Think 2024: Could Ai Help Figure Out What Customers Will Want

Harness the power of AI to gain a competitive edgeHarness the power of AI to gain a competitive edge.
TechSpectiveArtificial Intelligence 3:15 pm on June 7, 2024

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IBM Think 2024 explores the potential of using artificial intelligence (AI) in anticipating customer desires for better product launches and marketing strategies. It emphasizes leveraging watsonx, an AI platform with IBM's sales data to train predictive decision-making models, ensuring targeted markets, prioritized features, and accurate budgeting, thereby avoiding costly failures.

  • AI in Product Development: Using watsonx as a training ground for AI to predict product needs.
  • Better Budget Allocation: Training AI with IBM's sales data to create accurate budgeting models and prioritize features.
  • Avoiding Costly Failures: Improving decision-making processes in product development with predictive AI, reducing risk of costly mistakes.
  • Marketing Strategy Enhancement: Utilizing AI to foresee customer desires and inform marketing tactics effectively.

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